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The competition law amendments India enacted through the Competition (Amendment) Act, 2023 have now moved from statute book to operational reality, and the practical implications for deal-making are sharpening with every month. The 2023 Act, published in the Gazette on 11 April 2023, introduced a deal-value threshold for merger filings, recalibrated the penalty framework and overhauled procedural timelines, but it was the phased implementation through 2024 and the clarificatory guidance issued by the Competition Commission of India (CCI) in early 2026 that have forced M&A counsel, PE deal teams and compliance officers to revisit transaction playbooks urgently.
This guide provides the step-by-step implementation framework those practitioners need: how to model the deal-value test, when on-market purchases trigger a filing obligation, how penalty exposure has changed, and what contract clauses and internal processes must be updated before the next signing.
India’s merger control regime has undergone its most significant overhaul since the Competition Act, 2002 first came into force. The Competition (Amendment) Act, 2023 introduced a deal-value threshold (DVT) that captures transactions the old asset-and-turnover tests missed, particularly acquisitions of asset-light, digital-economy targets. It also shortened the CCI’s review timeline, clarified the treatment of on-market share purchases and open offers, and shifted the penalty calculation basis in ways that materially alter corporate risk exposure.
For deal teams working on India-connected transactions, the practical effect is a wider filing net, tighter deadlines and greater penalty downside if the process is mismanaged. Early indications suggest that the CCI is actively using the new tools, meaning compliance is no longer optional due diligence, it is a deal-critical workstream.
Five actions every deal team should take now:
India’s merger control regime was originally established by the Competition Act, 2002, which required prior CCI approval for combinations exceeding prescribed asset-value and turnover thresholds. Over two decades, the thresholds were periodically revised, but the basic structure remained unchanged, an approach that increasingly failed to capture high-value acquisitions of companies with low revenues but significant market power, particularly in the technology and digital sectors.
The Competition (Amendment) Act, 2023 was the legislative response. Passed by Parliament and published in the Gazette of India on 11 April 2023, the Act introduced several structural changes to the Competition Act, 2002, including the deal-value threshold, a revised penalty regime, a settlement and commitment mechanism, and shortened timelines for merger review.
Implementation has been phased. The deal-value threshold provisions were scheduled to come into effect from 10 September 2024, requiring parties to reassess filing obligations for transactions announced after that date. The CCI subsequently issued procedural regulations and guidance, and in early 2026 published further clarifications addressing practitioner questions around on-market purchases, filing timelines and penalty methodology, the clarifications that prompted the current wave of compliance reviews.
For transitional purposes, transactions where a binding agreement was executed before the relevant effective date generally remain subject to the pre-amendment thresholds and procedures, though parties should verify the position for each specific provision. Industry observers expect the CCI to take a substance-over-form approach where parties attempt to structure around effective dates.
| Date | Event | Practical Impact |
|---|---|---|
| 11 April 2023 | Competition (Amendment) Act, 2023 published in the Gazette of India | Introduced the deal-value threshold, revised penalty framework, settlement mechanism and shortened review timelines, the statutory baseline for all subsequent implementation. |
| 10 September 2024 | Deal-value threshold provisions scheduled to come into effect | All transactions announced after this date must be assessed against the DVT in addition to traditional asset/turnover tests. Firms needed to re-run threshold analyses for pipeline deals. |
| Early 2026 (Feb–Apr) | CCI issues clarificatory guidance and implementation reporting; PIB press release on enforcement approach | Addressed open questions on on-market purchases, filing timelines and penalty methodology. Triggered urgent compliance reviews across deal teams and in-house legal departments. |
The deal-value test was introduced by the Competition (Amendment) Act, 2023 through an amendment to Section 5 of the Competition Act, 2002. Under the DVT, a transaction constitutes a notifiable “combination” if the value of the transaction exceeds INR 2,000 crore (approximately USD 240 million), provided the target enterprise has “substantial business operations in India.” This test operates in parallel with the existing asset-value and turnover thresholds, meaning a transaction may be notifiable under the DVT even if it falls below the traditional thresholds, and vice versa.
The “substantial business operations in India” qualifier is a critical jurisdictional filter. The CCI has indicated that this will be assessed with reference to factors including users, subscribers, customers or data collected in India, rather than purely financial metrics. The likely practical effect is that acquisitions of Indian digital platforms, fintech companies and SaaS businesses with large Indian user bases will be captured even where the target has minimal Indian revenues.
Modelling the DVT correctly requires careful identification of what counts as “value of the transaction.” Industry observers expect the following principles to apply based on the statutory language and CCI guidance:
The following three scenarios illustrate how the deal-value test India applies in practice. These examples are simplified for clarity; actual filings will require detailed analysis of all consideration components.
| Scenario | Transaction Structure | Deal-Value Calculation | Filing Required? |
|---|---|---|---|
| 1. Domestic target, share purchase | Acquirer buys 100% shares of an Indian SaaS company. Cash consideration: INR 1,800 crore. Non-compete payment: INR 300 crore. Target has 12 million Indian users but turnover of only INR 150 crore. | INR 1,800 cr + INR 300 cr = INR 2,100 crore. Target has substantial business operations in India (12 million users). | Yes, DVT exceeded (INR 2,100 cr > INR 2,000 cr) and SBO-India test met. Filing required even though the target’s turnover is well below the traditional turnover threshold. |
| 2. Cross-border target, asset deal | Global acquirer purchases the Indian business division of a Singapore-headquartered company. Total consideration: USD 280 million (approx. INR 2,350 crore). The Indian division has INR 400 crore in Indian assets but 50 million Indian subscribers. | INR 2,350 crore total consideration. Indian division has substantial business operations in India. | Yes, DVT exceeded and SBO-India test met. Additionally, the INR 400 crore Indian asset base may independently trigger the traditional asset threshold, meaning dual notification analysis is required. |
| 3. Share deal, below DVT | PE fund acquires a 60% stake in an Indian logistics company. Equity value: INR 1,500 crore. Earnout (maximum): INR 400 crore. Total maximum consideration: INR 1,900 crore. Target has INR 3,000 crore turnover. | INR 1,500 cr + INR 400 cr (max earnout) = INR 1,900 crore. Below the INR 2,000 crore DVT. | Not under DVT, but likely notifiable under traditional turnover threshold (INR 3,000 crore turnover may exceed prescribed limits). This example illustrates why both tests must be run in parallel. |
The key lesson from these examples: the DVT is not a replacement for the traditional thresholds but an additional net. Deal teams must model both tests for every transaction and document the analysis contemporaneously to demonstrate good-faith compliance.
One of the most operationally significant questions arising from the competition law amendments India introduced through the 2023 Act concerns on-market share purchases. Under the pre-amendment regime, the treatment of creeping acquisitions and on-market purchases was ambiguous, leading to inconsistent compliance practices. The 2023 amendments, together with subsequent CCI clarifications, have brought greater, though not complete, clarity.
The core principle is that any acquisition of shares or voting rights that results in the acquirer crossing a notifiable threshold (whether under the traditional tests or the DVT) requires prior CCI approval, regardless of whether the shares are acquired on-market or through a negotiated block deal. There is no blanket exemption for stock-exchange transactions.
Open offers triggered under the SEBI (Substantial Acquisition of Shares and Takeovers) Regulations present a particular challenge because the acquirer cannot control the exact volume of shares tendered. The CCI’s approach, as clarified in its recent guidance, requires the acquirer to notify the CCI based on the maximum possible acquisition (i.e., assuming full acceptance of the open offer) and to obtain approval before completing the acquisition.
Certain exemptions and safe harbours remain relevant:
| Step | Action | Responsible Party |
|---|---|---|
| 1 | Determine current shareholding and voting-rights position of the acquirer (including persons acting in concert) | Legal counsel / compliance |
| 2 | Model the post-acquisition position under maximum-acceptance scenario | Financial adviser / legal counsel |
| 3 | Run threshold analysis against DVT, asset-value and turnover tests | Antitrust counsel |
| 4 | If notifiable, prepare and file CCI notification before commencing on-market purchases or launching open offer | Antitrust counsel |
| 5 | Build CCI approval timeline into SEBI open-offer timetable; negotiate appropriate escrow and holdback mechanisms | Deal team lead |
| 6 | Monitor post-completion creeping acquisitions for cumulative threshold-crossing risk | Compliance / in-house counsel |
The 2023 amendments recalibrated the penalty framework under the Competition Act in two fundamental ways. First, the basis for calculating penalties on anti-competitive agreements and abuse of dominance has shifted. Under the pre-amendment regime, penalties could be imposed up to 10% of the “average of the turnover for the last three preceding financial years”, language that the CCI interpreted as referring to total or global turnover, creating exposure that was disproportionate for diversified conglomerates. The amended provision clarifies that penalties shall be calculated with reference to “relevant turnover”, the turnover attributable to products or services affected by the contravention.
Second, the amendments introduced a settlement and commitment framework that allows parties to resolve investigations without a full adjudication, a tool that, industry observers expect, will significantly influence how corporate respondents approach CCI proceedings.
| Parameter | Pre-Amendment Position | Post-Amendment Position |
|---|---|---|
| Penalty base | Total / global turnover (as interpreted by CCI) | Relevant turnover, turnover attributable to the affected product or service |
| Maximum penalty rate | Up to 10% of average turnover for preceding three financial years | Up to 10% of average relevant turnover for preceding three financial years; up to 10% of global turnover where relevant turnover is not ascertainable |
| Settlement mechanism | Not available | Available, parties may apply to settle proceedings on payment of a settlement amount determined by the CCI |
| Gun-jumping penalties | Up to 1% of total turnover or assets (whichever is higher) | Framework unchanged, but heightened scrutiny expected given expanded filing triggers under DVT |
The shift to relevant turnover as the penalty base does not eliminate risk, it reshapes it. For acquirers, the key question in transaction negotiations becomes: which party bears the cost of a pre-closing antitrust contravention by the target? Deal teams should consider the following adjustments to standard transaction documents:
Effective antitrust compliance India strategies begin well before a letter of intent is signed. In-house counsel and deal teams should build competition-law screening into the earliest stages of transaction evaluation:
Once a transaction is confirmed as notifiable, the following elements should be addressed in the transaction documentation:
Antitrust compliance does not end at closing. Post-closing obligations under the amended regime include:
| Phase | Activity | Indicative Timeline |
|---|---|---|
| Pre-deal | Threshold screening, market-overlap analysis, CCI history check | Weeks 1–2 |
| Signing | Execute SPA with CCI approval as CP; begin preparing notification | Week 3 |
| Filing | Submit CCI Form I (or Form II if complex); respond to queries | Weeks 4–6 |
| CCI review | Phase I review; possible Phase II investigation if concerns arise | Weeks 6–20 (Phase I up to 30 days; Phase II up to 150 days under amended timeline) |
| Clearance | CCI approval (unconditional or subject to remedies) | Week 20 (indicative) |
| Closing | Satisfy remaining CPs; complete closing; implement remedy compliance programme | Weeks 20–22 |
| Post-closing | Monitor remedy implementation; track creeping acquisitions; integration compliance review | Ongoing |
“The Seller shall indemnify and hold harmless the Buyer, the Target and their respective affiliates against any and all losses, liabilities, penalties, fines, settlement amounts and costs (including legal fees) arising out of or relating to any contravention of the Competition Act, 2002 (as amended) attributable to the conduct of the Target’s business prior to the Closing Date, including any penalty calculated by reference to the relevant turnover of the Target.”
“An amount equal to [●]% of the Purchase Price (the ‘Antitrust Escrow Amount’) shall be deposited into the Escrow Account on the Closing Date and shall be retained therein for a period of [●] months following Closing or, if later, until the final resolution of any pending CCI proceedings involving the Target, whichever is later.”
The competition law amendments India introduced through the 2023 Act, and the CCI’s evolving implementation guidance through 2024 and into 2026, represent a fundamental shift in how transactions with an Indian nexus must be evaluated, structured and documented. The deal-value test has widened the notification net to capture asset-light, high-value acquisitions; the on-market purchase clarifications have eliminated the assumption that stock-exchange transactions are inherently exempt; and the penalty recalibration demands fresh thinking on indemnity structures and risk allocation.
The immediate priority for M&A counsel, PE deal teams and in-house compliance officers is to audit current deal pipelines against the amended thresholds, update template transaction documents, and build CCI filing timelines into project plans from day one. Practitioners who delay this work risk deal delays, gun-jumping exposure and penalties that, even under the more proportionate relevant-turnover methodology, can be substantial. For guidance on India’s antitrust compliance framework, explore the India lawyer directory to connect with experienced competition law practitioners.
This article was produced by Global Law Experts. For specialist advice on this topic, contact Subodh Deo at KBD Partners, a member of the Global Law Experts network.
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