Our Expert in United Arab Emirates
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The trademark changes United Arab Emirates brand owners face in 2026 represent the most significant overhaul of the country’s registration and examination framework in years. Three reforms converge simultaneously: the adoption of the Nice Classification 13th edition (effective 27 January 2026), Cabinet Resolution No. (102) of 2025 introducing an expedited one‑day trademark examination and a revised fee schedule, and Administrative Decision No. (2) of 2026 setting out the new procedural rules and transitional measures. Together, these instruments reshape how marks are classified, how quickly applications can be examined, and how much the entire process costs, demanding immediate action from in‑house counsel, brand owners and intellectual property managers across the region.
Before diving into the legal detail, every brand owner and IP manager operating in the UAE needs to understand the six immediate actions the 2026 reforms demand. The window for proactive compliance is open now, early movers will avoid bottlenecks as the Ministry of Economy and Tourism (MOET) processes a surge of reclassification requests and new filings.
Industry observers expect the combination of expedited examination and a clearer fee schedule to attract a wave of new filings, particularly from international brands entering the GCC. The practical effect for existing right holders is that delays in acting could mean longer processing queues and missed enforcement windows.
The statutory foundation for trademarks in the UAE remains Federal Decree‑Law No. (36) of 2021 on Trademarks. This legislation governs the registration, protection and enforcement of marks across the seven emirates. What has changed in 2025–2026 are the implementing regulations, classification standards and service‑level commitments built on top of that statute.
Cabinet Resolution No. (102) of 2025, published via the official UAE Cabinet channel and reported by the Emirates News Agency (WAM), introduced two headline changes: a new schedule of trademark fees for all services administered by MOET, and the creation of the expedited one‑day trademark examination pathway. This resolution took effect in late 2025, meaning its provisions are already operative for filings made in 2026.
Administrative Decision No. (2) of 2026 supplements the Cabinet Resolution by setting out the detailed procedural rules that govern how applications, amendments and reclassification requests are handled internally by MOET. It also establishes transitional measures designed to give existing right holders a structured window to bring their portfolios into alignment with Nice 13 without loss of priority or scope.
The third pillar is the global adoption of the Nice Classification 13th edition, administered by the World Intellectual Property Organization (WIPO), which became effective on 27 January 2026. The UAE, as a WIPO member state, adopted this edition for all new filings from that date.
| Date | Instrument | Practical Effect |
|---|---|---|
| Late 2025 | Cabinet Resolution No. (102) of 2025 | New fee schedule for all trademark services; introduction of expedited one‑day examination pathway. |
| 27 January 2026 | Adoption of Nice Classification 13th Edition | All new filings must follow Nice 13 class headings and alphabetical lists; reclassification guidance issued for existing portfolios. |
| 2026 | Administrative Decision No. (2) of 2026 | Detailed procedural rules for applications, amendments and transitional reclassification measures. |
Taken together, these three instruments create both obligations and opportunities. The obligation is to ensure every registration in a UAE portfolio is correctly classified under Nice 13 and that renewal and filing budgets reflect the new fees. The opportunity is the one‑day examination, a tool that, when deployed strategically, can dramatically accelerate time‑to‑protection.
The Nice Classification 13th edition, effective 27 January 2026 per WIPO’s official schedule, introduced revisions to class headings, the alphabetical list of goods and services, and explanatory notes across multiple classes. For brand owners operating in the UAE, the practical impact centres on goods and services that have been moved between classes, renamed for greater specificity, or added as entirely new entries.
Key areas of change include digital services, pharmaceutical and medical device descriptions, food and beverage subcategories, and technology‑related goods. While the full WIPO alphabetical list runs to thousands of entries, six common brand categories illustrate the type of mapping exercise every portfolio owner must undertake:
A structured reclassification audit follows four steps. First, export a complete list of all active UAE registrations including the goods and services specification for each. Second, compare each specification line‑by‑line against the Nice 13 alphabetical list published by WIPO. Third, flag any terms that have been deleted, moved or redefined. Fourth, prepare a remediation plan: either file supplementary applications in the new correct class, or submit an amendment request through the MOET system under the transitional provisions of Administrative Decision No. (2) of 2026.
| Good / Service | Previous Class (Nice 12) | Nice 13 Class | Action Required |
|---|---|---|---|
| Downloadable mobile application software | Class 9 | Class 9 (unchanged but refined descriptors) | Verify specification wording matches Nice 13 list |
| Software‑as‑a‑service (SaaS) platform | Class 42 | Class 42 (updated heading language) | Review and amend specification if legacy terms used |
| Plant‑based meat substitutes | Class 29 | Class 29 (new entries added) | Consider adding new Nice 13 terms for full coverage |
| Online retail store services | Class 35 | Class 35 (more granular subheadings) | Supplement filing if e‑commerce logistics not covered |
| Cryptocurrency exchange services | Class 36 | Class 36 (clearer fintech descriptors) | Update specification to align with Nice 13 terminology |
| Diagnostic medical imaging devices | Class 10 | Class 10 (refined subcategories) | File supplementary application if terms split |
| Perfumery and essential oils | Class 3 | Class 3 (minor descriptor updates) | Verify specification still within scope |
| Prepared meals delivered via app | Class 30 / Class 43 | Class 30 / Class 43 (check boundary) | Confirm correct class; dual filing may be needed |
| Cloud data storage services | Class 42 | Class 42 (specific entry added) | Amend to use exact Nice 13 term |
| Electric vehicle charging stations | Class 9 / Class 37 | Class 9 / Class 37 (new distinct entries) | Ensure dual‑class registration covers both goods and services |
This table is illustrative, the actual mapping for any portfolio will depend on the precise specification language in the existing registration certificate. Early indications suggest that the most common compliance gaps arise in technology, food‑tech and healthcare portfolios where Nice 13 descriptors are significantly more granular than their predecessors.
The headline reform for many brand owners is the introduction of the one‑day trademark examination. Under Cabinet Resolution No. (102) of 2025, MOET now offers an expedited pathway where a trademark application is searched, examined and given an initial result within a single business day of submission. This represents a dramatic acceleration compared to the standard examination timeline, which industry observers note could previously take several weeks or longer depending on office workload.
The process flow for the expedited service operates as follows:
It is important to emphasise that the one‑day examination accelerates the examination stage only. If the application is accepted, it must still proceed through the publication period during which third parties may file oppositions. The likely practical effect, however, is that brand owners with clean marks and well‑drafted specifications can move from filing to publication in a fraction of the previous timeline.
The expedited service is not appropriate for every filing. A risk/benefit assessment should consider these factors:
Cabinet Resolution No. (102) of 2025 replaced the previous fee schedule with a restructured set of charges for every trademark service administered by MOET. The new schedule covers standard application fees per class, expedited one‑day examination surcharges, publication fees, modification and assignment fees, and renewal charges. While exact amounts should always be confirmed directly against the official MOET fee schedule or the published Cabinet resolution text, the following framework represents the fee structure that practitioners are working with in 2026.
| Fee Component | Description | Approximate AED |
|---|---|---|
| Standard application (per class) | Base filing fee for a single‑class trademark application via the MOET electronic system | Varies by class; consult MOET schedule |
| Expedited one‑day examination surcharge | Additional fee for requesting same‑day search and examination | Additional surcharge per class (reported by practitioners as approximately AED 2,250) |
| Publication fee | Fee for publishing the accepted mark in the Trademark Journal | Per MOET schedule |
| Modification / amendment fee | Fee for changing specification, owner details or mark representation | Per MOET schedule |
| Registration certificate issuance | Fee upon registration following successful publication period | Per MOET schedule |
To illustrate how the new trademark fees UAE 2026 schedule plays out in practice, consider three common scenarios:
Brand owners should request the current MOET fee schedule directly from the Ministry portal or through their registered trademark agent to confirm exact amounts, as the Cabinet Resolution permits periodic adjustment.
Administrative Decision No. (2) of 2026 establishes the transitional framework that governs how existing registrations are treated following the adoption of Nice 13 and the new fee schedule. The core principle is that existing registrations remain valid for their full term, right holders are not required to re‑file simply because the classification has been updated. However, where the scope of an existing specification no longer accurately maps to the Nice 13 class structure, the owner bears the risk that enforcement actions may be complicated by ambiguity. Proactive alignment is therefore strongly recommended.
Immediate (0–14 days):
Short term (15–60 days):
Medium term (61–180 days):
Not every registration demands immediate attention. Prioritise using the following criteria:
IP teams may find the following memo structure useful when briefing senior management on required actions:
The 2026 reforms do not only affect registration, they have important implications for enforcement. Federal Decree‑Law No. (36) of 2021 provides the statutory basis for civil, criminal and administrative remedies against trademark infringement in the UAE. The implementing regulations under Cabinet Resolution No. (102) of 2025 and Administrative Decision No. (2) of 2026 update the procedural pathways through which those remedies are accessed.
For brand owners, the most immediately actionable enforcement tool is the TM Marketplace notice‑and‑takedown system. Online marketplaces operating in or targeting the UAE are increasingly receptive to administrative takedown requests, particularly where the right holder can demonstrate a valid, correctly classified registration. This is where the Nice 13 alignment exercise intersects directly with enforcement: a registration with a clear, up‑to‑date specification strengthens every takedown request.
Administrative takedowns are effective for online counterfeits, but physical goods entering the UAE may require customs intervention. UAE Customs authorities can detain suspected infringing goods at port of entry if the right holder has registered their trademark with the customs recordal system. For repeat infringers or large‑scale counterfeiting operations, civil litigation or criminal prosecution under Federal Decree‑Law No. (36) of 2021 may be warranted. The decision to escalate should be informed by the scale of infringement, the evidentiary record, and the commercial impact on the brand.
The following templates are designed to be adapted by brand owners and their agents for use under the 2026 trademark framework. Each should be customised to the specific facts of the filing, amendment or enforcement action.
These templates should be reviewed by qualified IP counsel before submission. Requirements may vary depending on the specific MOET office handling the filing and the nature of the request.
The trademark changes United Arab Emirates introduced in 2026 through the convergence of Nice Classification 13, Cabinet Resolution No. (102) of 2025 and Administrative Decision No. (2) of 2026 create a clear compliance mandate for every brand owner with UAE‑registered marks. The three recommended next steps are straightforward:
Qualified IP practitioners experienced in UAE trademark registration and enforcement can guide brand owners through each stage of this compliance exercise. For those seeking specialist advice, the Global Law Experts lawyer directory, filtered by jurisdiction (United Arab Emirates) and practice area (Intellectual Property), provides access to vetted professionals ready to assist.
This article was produced by Global Law Experts. For specialist advice on this topic, contact Ziad Hassouneh at Emirates Intellectual Property Services, a member of the Global Law Experts network.
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